Livres FormatEbook Kindle
Nombre de pages277 pages
EditeurSAGE Publications, Inc
Date de sortie
Évaluation du client3.5 de 393 commentaires client
La taille du fichier28.28 MB
Nom de fichierfocus-groups-a-practical-guide-for-applied-research.pdf
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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”  ?                                                                                                                                            —Theresa Carilli, Purdue University Calumet

Catégories : Nonfiction

Tags : Groups, Practical, Applied, Research